Akacha, Mouna, Fonseca, Thaís C. O. and Liverani, Silvia (2009) First CLADAG data mining prize : data mining for longitudinal data with different marketing campaigns. Working Paper. University of Warwick. Centre for Research in Statistical Methodology, Coventry.

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Abstract

The CLAssification and Data Analysis Group (CLADAG) of the Italian Statistical Society recently organised a competition, the 'Young Researcher Data Mining Prize' sponsored by the SAS Institute. This paper was the winning entry and in it we detail our approach to the problem proposed and our results. The main methods used are linear regression, mixture models, Bayesian autoregressive and Bayesian dynamic models.

Item Type:	Working or Discussion Paper (Working Paper)
Subjects:	Q Science > QA Mathematics
Divisions:	Faculty of Science > Statistics
Library of Congress Subject Headings (LCSH):	Data mining, Longitudinal method, Marketing -- Econometric models
Series Name:	Working papers
Publisher:	University of Warwick. Centre for Research in Statistical Methodology
Place of Publication:	Coventry
Date:	2009
Volume:	Vol.2009
Number:	No.46
Number of Pages:	22
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access
Funder:	University of Warwick. Centre for Research in Statistical Methodology
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URI:	http://wrap.warwick.ac.uk/id/eprint/35232

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