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More than just a logo : branding at Warwick
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Brewerton, Antony and Tuersley, Sharon (2010) More than just a logo : branding at Warwick. Library and Information Update, October . pp. 46-48.
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Official URL: http://www.cilip.org.uk/publications/update-magazi...
Abstract
Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill). Even individuals have brands ('Brand Beckham' anyone?). But does your library have a brand? And does branding really matter?
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) |
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| Divisions: | Administration > Library | ||||
| Library of Congress Subject Headings (LCSH): | University of Warwick. Library -- Marketing, Branding (Marketing), Libraries -- Marketing | ||||
| Journal or Publication Title: | Library and Information Update | ||||
| Publisher: | Chartered Institute of Library and Information Professionals | ||||
| ISSN: | 1476-7171 | ||||
| Official Date: | October 2010 | ||||
| Dates: |
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| Volume: | October | ||||
| Page Range: | pp. 46-48 | ||||
| Status: | Not Peer Reviewed | ||||
| Access rights to Published version: | Open Access |
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