Brewerton, Antony and Tuersley, Sharon. (2010) More than just a logo : branding at Warwick. Library and Information Update, October . pp. 46-48. ISSN 1476-7171

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Abstract

Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill). Even individuals have brands ('Brand Beckham' anyone?). But does your library have a brand? And does branding really matter?

Item Type:	Journal Article
Subjects:	H Social Sciences > HF Commerce Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions:	Administration > Library
Library of Congress Subject Headings (LCSH):	University of Warwick. Library -- Marketing, Branding (Marketing), Libraries -- Marketing
Journal or Publication Title:	Library and Information Update
Publisher:	Chartered Institute of Library and Information Professionals
ISSN:	1476-7171
Date:	October 2010
Volume:	October
Page Range:	pp. 46-48
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access
URI:	http://wrap.warwick.ac.uk/id/eprint/3548

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