Brewerton, Antony (2011) '...and any other duties deemed necessary' : an analysis of subject librarian job descriptions. SCONUL Focus (No.21). pp. 60-67.

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Abstract

Over the last few years at Warwick we have
enhanced our marketing in the library. We have
increasingly used segmentation, targeting and
positioning to identify specific user groups,
develop services to meet their needs and then produce
messages to encourage take-up of those services.
One such group with which we have been
keen to develop such relationships are academic
colleagues, whom we want not only as clients of
our services but as advocates, promoting us to
their students, and as our partners, to develop
new services that embed information provision
and skills into the curriculum, One such ‘service’
that we want to market to them is our academic
support as librarians.

Item Type:	Journal Article
Subjects:	Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions:	Administration > Library
Library of Congress Subject Headings (LCSH):	Academic librarians -- Job descriptions
Journal or Publication Title:	SCONUL Focus
Publisher:	Society of College, National & University Libraries
ISSN:	1745-5782
Official Date:	2011
Dates:	Date Event 2011 Published
Date of first compliant deposit:	1 August 2016
Number:	No.21
Page Range:	pp. 60-67
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access

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