Brewerton, Antony. (2011) '...and any other duties deemed necessary' : an analysis of subject librarian job descriptions. SCONUL Focus (No.21). pp. 60-67. ISSN 1745-5782

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Abstract

Over the last few years at Warwick we have enhanced our marketing in the library. We have increasingly used segmentation, targeting and positioning to identify specific user groups, develop services to meet their needs and then produce messages to encourage take-up of those services. One such group with which we have been keen to develop such relationships are academic colleagues, whom we want not only as clients of our services but as advocates, promoting us to their students, and as our partners, to develop new services that embed information provision and skills into the curriculum, One such ‘service’ that we want to market to them is our academic support as librarians.

Item Type:	Journal Article
Subjects:	Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions:	Administration > Library
Library of Congress Subject Headings (LCSH):	Academic librarians -- Job descriptions
Journal or Publication Title:	SCONUL Focus
Publisher:	Society of College, National & University Libraries
ISSN:	1745-5782
Date:	2011
Number:	No.21
Page Range:	pp. 60-67
Status:	Not Peer Reviewed
Access rights to Published version:	Open Access
URI:	http://wrap.warwick.ac.uk/id/eprint/36598

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