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The shape of the probability weighting function : findings from binary comparison
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Zou, D., Brown, G. D. A. (Gordon D. A.), Zhao, P. and Dong, S. (2008) The shape of the probability weighting function : findings from binary comparison. Journal of Marketing Science [营销科学学报], Vol.4 (No.1). pp. 56-69.
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Item Type: | Journal Article | ||||
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Alternative Title: | 概率权重函数形状的成因:二元比较任务中的发现 | ||||
Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HA Statistics |
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Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology | ||||
Library of Congress Subject Headings (LCSH): | Probabilities, Frequency curves, Risk | ||||
Journal or Publication Title: | Journal of Marketing Science [营销科学学报] | ||||
Publisher: | Tsinghua University | ||||
Official Date: | March 2008 | ||||
Dates: |
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Volume: | Vol.4 | ||||
Number: | No.1 | ||||
Page Range: | pp. 56-69 | ||||
Status: | Peer Reviewed |
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