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The shape of the probability weighting function : findings from binary comparison
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Zou, D., Brown, G. D. A. (Gordon D. A.), Zhao, P. and Dong, S.. (2008) The shape of the probability weighting function : findings from binary comparison. Journal of Marketing Science [营销科学学报], Vol.4 (No.1). pp. 56-69.
Full text not available from this repository.| Item Type: | Journal Article |
|---|---|
| Alternative Title: | 概率权重函数形状的成因：二元比较任务中的发现 |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HA Statistics |
| Divisions: | Faculty of Science > Psychology |
| Library of Congress Subject Headings (LCSH): | Probabilities, Frequency curves, Risk |
| Journal or Publication Title: | Journal of Marketing Science [营销科学学报] |
| Publisher: | Tsinghua University |
| Date: | March 2008 |
| Volume: | Vol.4 |
| Number: | No.1 |
| Page Range: | pp. 56-69 |
| Status: | Peer Reviewed |
| URI: | http://wrap.warwick.ac.uk/id/eprint/37157 |
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