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Consumer authenticity evaluation of offshore manufactured brands : cues for communicating authenticity, consumer expetise [sic.] and product positioning

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Liu, Martin Jen-Yuan (2009) Consumer authenticity evaluation of offshore manufactured brands : cues for communicating authenticity, consumer expetise [sic.] and product positioning. PhD thesis, University of Warwick.

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Item Type: Thesis or Dissertation (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Library of Congress Subject Headings (LCSH): Brand name products, Offshore assembly industry
Date: June 2009
Institution: University of Warwick
Theses Department: Warwick Business School
Thesis Type: PhD
Publication Status: Unpublished
Supervisor(s)/Advisor: Wang, Qing, 1962-
Extent: 237 leaves : ill., charts
Language: eng
URI: http://wrap.warwick.ac.uk/id/eprint/3763

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