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Consumer authenticity evaluation of offshore manufactured brands : cues for communicating authenticity, consumer expetise [sic.] and product positioning
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Liu, Martin Jen-Yuan (2009) Consumer authenticity evaluation of offshore manufactured brands : cues for communicating authenticity, consumer expetise [sic.] and product positioning. PhD thesis, University of Warwick.
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Official URL: http://webcat.warwick.ac.uk/record=b2339700~S15
| Item Type: | Thesis or Dissertation (PhD) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor | ||||
| Library of Congress Subject Headings (LCSH): | Brand name products, Offshore assembly industry | ||||
| Official Date: | June 2009 | ||||
| Dates: |
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| Institution: | University of Warwick | ||||
| Theses Department: | Warwick Business School | ||||
| Thesis Type: | PhD | ||||
| Publication Status: | Unpublished | ||||
| Supervisor(s)/Advisor: | Wang, Qing, 1962- | ||||
| Extent: | 237 leaves : ill., charts | ||||
| Language: | eng |
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