Liu, Martin Jen-Yuan (2009) Consumer authenticity evaluation of offshore manufactured brands : cues for communicating authenticity, consumer expetise [sic.] and product positioning. PhD thesis, University of Warwick.

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Item Type:	Thesis or Dissertation (PhD)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Library of Congress Subject Headings (LCSH):	Brand name products, Offshore assembly industry
Date:	June 2009
Institution:	University of Warwick
Theses Department:	Warwick Business School
Thesis Type:	PhD
Publication Status:	Unpublished
Supervisor(s)/Advisor:	Wang, Qing, 1962-
Extent:	237 leaves : ill., charts
Language:	eng
URI:	http://wrap.warwick.ac.uk/id/eprint/3763

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