The use of concurrent engineering methodologies : achieving world class product development performance in the automobile industry : executive summary
Leverton, Timothy A. (1998) The use of concurrent engineering methodologies : achieving world class product development performance in the automobile industry : executive summary. EngD thesis, University of Warwick.
WRAP_THESIS_Leverton_1998.pdf - Submitted Version - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Official URL: http://webcat.warwick.ac.uk/record=b1370048~S1
This research project is about product development strategy and practice in the
automobile industry. Specifically, it concerns the transformation of Rover Group
body and tool development capability over four years from 1993 to 1997.
A single Rover Body and Pressings organisation was created in 1991. It
encompassed the functions of Body Engineering, Press Tool Engineering, and
Press Tool Manufacturing. As Engineering Director the Author had the
opportunity to directly influence a significant portion of the body product
At the start of the research period the product development performance of
Rover Body and Pressings was weak. Major investments in new press equipment
could not depend on in-house die technology. Quality and cost delivery
incurred customer dissatisfaction.
Resulting from the research are three innovations:
The Engineering Quality Assurance Procedure was implemented as a
disciplined stage/gate quality management system.
A focused manufacturing strategy was implemented for die manufacturing
based on die size.
A new engineering design methodology was established utilising the
scientific principles of metal forming technology as an integrated element in
the design process.
These innovations were applied within the strategic framework of a new model
describing a system view of the product creation process for body, at enterprise
The new product development process strategy was partially applied to two new
vehicle programmes. One vehicle has since been initiated and delivered from
within the new framework.
Strategic targets were defined for product development at Rover Body and
Pressings covering product quality, development lead time, press tool cost and
programme financial budget. The targets for quality and lead time were met
during the research period. Although substantial progress is evident in physical
performance the targets for press tool cost and programme budget were not met.
The major elements of the product development strategy applied in this research
remain in place. The transfer of the strategic model of concurrent engineering to
a wider context was demonstrated by applying it as part of the Rover Group
product development reengineering project.
|Item Type:||Thesis or Dissertation (EngD)|
|Subjects:||T Technology > TL Motor vehicles. Aeronautics. Astronautics|
|Library of Congress Subject Headings (LCSH):||New products, Rover Group (Firm), Automobile industry and trade -- Case studies, Concurrent engineering|
|Official Date:||March 1998|
|Institution:||University of Warwick|
|Theses Department:||School of Engineering|
|Extent:||vi,  p.|
Actions (login required)
Downloads per month over past year