Multinationals in the Middle East: Challenges and opportunities
Mellahi, Kamel, Demirbag, Mehmet and Riddle, Liesl. (2011) Multinationals in the Middle East: Challenges and opportunities. Journal of World Business, Vol.46 (No.4). pp. 406-410. ISSN 1090-9516Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.jwb.2010.10.001
This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed. (C) 2010 Elsevier Inc. All rights reserved.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Journal of World Business|
|Number of Pages:||5|
|Page Range:||pp. 406-410|
|Access rights to Published version:||Restricted or Subscription Access|
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