Check It Out : University of Warwick Library launches the hottest session on campus
Widdows, Katharine (2011) Check It Out : University of Warwick Library launches the hottest session on campus. [Coventry]: University of Warwick Library..
WRAP_Widdows_0583777-lb-091211-university_of_warwick_submission_pprg_marketing_exellence_awards_2011.pdf - Published Version - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Official URL: http://www.cilip.org.uk/get-involved/special-inter...
The University of Warwick Library mission is: “Connecting you with information, support and your community.” To help connect our new students as quickly and effectively as possible with information, support and their community the Library - through its induction planning – offers generic induction sessions (alongside subject-focused information) in weeks 0-3 of each new academic year. This in turn supports the University’s key strategic priorities to ensure students receive a “high quality and distinctive student experience.” For the last two years the Library has been running ‘Check it Out’ induction programmes. This submission describes the 2010/11 induction programme and how an increased focus on marketing led to a 717% increase in take up of the programme and increased recognition, understanding and engagement with the Library and the Library brand.
|Subjects:||Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)|
|Divisions:||Administration > Library|
|Library of Congress Subject Headings (LCSH):||University of Warwick. Library, Library orientation for college students -- England -- Coventry|
|Publisher:||University of Warwick Library|
|Place of Publication:||[Coventry]|
|Number of Pages:||25|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
|Description:||PPRG Marketing Excellence Awards Submission|
|References:||1. Warwick University. Warwick: About: People webpages [online] http://www2.warwick.ac.uk/about/profile/people (accessed July 26th 2011) 2. The Complete University Guide. The Complete University Guide: The University of Warwick [online] http://www.thecompleteuniversityguide.co.uk/warwick (accessed July 26th 2011) 3. Brewerton, A. and Tuersley, S. More than just a logo: Branding at Warwick. Information Update, October 2010 pp 46-48 [online via Warwick Research Archive Portal] http://wrap.warwick.ac.uk/3548/ (accessed on July 26th 2011) 4. Tuersley, S. Love your library? We Do! Open Access, Volume 53, No. 1 June 2010 pp 3 [online] http://issuu.com/cilipwestmidlands/docs/open_access_june_2010_a (accessed July 26th 2011) 5. Library Facebook Page, http://www.facebook.com/WarwickUniLibrary 6. Library Twitter Account, http://twitter.com/warwicklibrary 7. Check it Out album, http://www.facebook.com/media/set/?set=a.431689477503.222342.6168162503|
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