Check It Out : University of Warwick Library launches the hottest session on campus
Widdows, Katharine (2011) Check It Out : University of Warwick Library launches the hottest session on campus. [Coventry]: University of Warwick Library..
WRAP_Widdows_0583777-lb-091211-university_of_warwick_submission_pprg_marketing_exellence_awards_2011.pdf - Published Version - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Official URL: http://www.cilip.org.uk/get-involved/special-inter...
The University of Warwick Library mission is: “Connecting you with information, support and your community.”
To help connect our new students as quickly and effectively as possible with information, support and their community the Library - through its induction planning – offers generic induction sessions (alongside subject-focused information) in weeks 0-3 of each new academic year.
This in turn supports the University’s key strategic priorities to ensure students receive a “high quality and distinctive student experience.”
For the last two years the Library has been running ‘Check it Out’ induction programmes. This submission describes the 2010/11 induction programme and how an increased focus on marketing led to a 717% increase in take up of the programme and increased recognition, understanding and engagement with the Library and the Library brand.
|Subjects:||Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)|
|Divisions:||Administration > Library|
|Library of Congress Subject Headings (LCSH):||University of Warwick. Library, Library orientation for college students -- England -- Coventry|
|Publisher:||University of Warwick Library|
|Place of Publication:||[Coventry]|
|Official Date:||July 2011|
|Number of Pages:||25|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
PPRG Marketing Excellence Awards Submission
1. Warwick University. Warwick: About: People webpages [online] http://www2.warwick.ac.uk/about/profile/people (accessed July 26th 2011)
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