A strategic reference model for new product development
Li, Y. H., Lee, W. B. and Lu, Dawei. (2008) A strategic reference model for new product development. International Journal of Enterprise Network Management, Vol. 2 (No. 1). pp. 1-24. ISSN 1748-1252Full text not available from this repository.
Official URL: http://dx.doi.org/10.1504/IJENM.2008.015977
New Product Development (NPD) is a core function of any manufacturer facing competition. However, there is a significant amount of uncertainty involved. Managers think that there is not any systematic approach required because there are too many uncertainties present in the process. However, if there was a process, which could identify the trends and driving forces, possible futures could be envisaged and virtually experienced. A Strategic Reference Model (SRM) has recently been developed. This model is divided into four building blocks: Idea Generation Block (IGB), Strategy Formulation Block (SFB), Strategy Determination Block (SDB) and Learning Support Block (LSB). Integrated Definition (IDEF0) is used as the key modelling technique of the SRM. The feasibility of the SRM has been verified through practical application. When walking through the eight-step process, managers in the organisation are provided with a continuous learning experience, which simulates their thinking and results in the further enhancement of future products.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)|
|Library of Congress Subject Headings (LCSH):||Organizational effectiveness, Reengineering (Management), Executives -- Training of|
|Journal or Publication Title:||International Journal of Enterprise Network Management|
|Publisher:||Inderscience Enterprises Limited|
|Page Range:||pp. 1-24|
|Access rights to Published version:||Restricted or Subscription Access|
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