Ng, P. T. Andy, Lu, Dawei, Li, C. K. and Chan, H. Y. Harry. (2006) A new value chain model for the evolution of broadband application market. International Journal of Technology Intelligence and Planning, Vol. 2 (No. 1). p. 46. ISSN 1740-2832

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Abstract

The market of advanced broadband applications is currently underdeveloped because of some unique technical features of the internet and the existing value chain models cannot guarantee satisfactory application performance to the users. This paper aims to solve the problem from the perspective of industrial organisation. We propose a new value chain model to facilitate commercial development of the broadband application market. It emphasises coordination by demand chain management between all sectors in the value chain to deliver end-to-end Quality of Service (QoS) for broadband applications. We propose a way to implement the new value chain model at the operational level by the availability of enabling technology and a demand-oriented bandwidth management framework. The framework considers user perception and Human-Computer Interaction (HCI) as the common demand characteristics. It includes an HCI-based classification framework to prioritise different broadband applications and a perception-based methodology to determine the optimal bandwidth allocation for individual application.

Item Type:	Journal Article
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)
Library of Congress Subject Headings (LCSH):	Business logistics -- Econometric models, Strategic planning, Broadband communication systems, Quality of service (Computer networks), User-centered system design
Journal or Publication Title:	International Journal of Technology Intelligence and Planning
Publisher:	Inderscience Enterprises Limited
ISSN:	1740-2832
Date:	2006
Volume:	Vol. 2
Number:	No. 1
Page Range:	p. 46
Identification Number:	10.1504/IJTIP.2006.010509
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/40279

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