A strategic perspective on future residential broadband market
Ng, P. T. Andy, Lu, Dawei, Li, C. K. and Chan, H. Y. Harry. (2004) A strategic perspective on future residential broadband market. Technovation, Vol. 24 (No. 8). pp. 665-669. ISSN 01664972Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.technovation.2004.03.0...
The industry structure of the dynamic residential broadband market is examined in order to gain strategic insights into how Internet service provider can maintain competitive advantages. The broadband service value chain is analyzed through evaluating the competition within the encompassing sectors. It is concluded that owning the optical last mile network is strategically important because of its monopolistic nature and the technical scalability to meet future bandwidth demand. We will also discuss new business opportunities due to the various industry trends that will lead to the emergence of residential broadband killer applications such as online interactive games. It is argued that when residential broadband applications become more useful and popular that consumers are willing to pay for them to support a subscription-based business model, the last mile operator will seize substantial market power in the broadband service value chain.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
T Technology > TK Electrical engineering. Electronics Nuclear engineering
|Divisions:||Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)|
|Library of Congress Subject Headings (LCSH):||Business logistics, Business logistics -- Management, Broadband communication system, Broadband communication equipment industry|
|Journal or Publication Title:||Technovation|
|Page Range:||pp. 665-669|
|Access rights to Published version:||Restricted or Subscription Access|
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