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Does the brain calculate value?
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Vlaev, Ivo, Chater, Nick, Stewart, Neil and Brown, G. D. A. (2011) Does the brain calculate value? Trends in Cognitive Sciences, Vol.15 (No.11). pp. 546-554. doi:10.1016/j.tics.2011.09.008 ISSN 13646613.
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Official URL: http://dx.doi.org/10.1016/j.tics.2011.09.008
Abstract
How do people choose between options? At one extreme, the ‘value-first’ view is that the brain computes the value of different options and simply favours options with higher values. An intermediate position, taken by many psychological models of judgment and decision making, is that values are computed but that the resulting choices depend heavily on the context of available options. At the other extreme, the ‘comparison-only’ view argues that choice depends directly on comparisons, with or even without any intermediate computation of value. In this paper, we place past and current psychological and neuroscientific theories on this spectrum, and review empirical data that have led to an increasing focus on comparison rather than value as the driver of choice.
Item Type: | Journal Article | ||||
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Subjects: | B Philosophy. Psychology. Religion > BF Psychology | ||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Psychology Faculty of Social Sciences > Warwick Business School |
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Library of Congress Subject Headings (LCSH): | Decision making, Choice (Psychology) | ||||
Journal or Publication Title: | Trends in Cognitive Sciences | ||||
Publisher: | Elsevier BV | ||||
ISSN: | 13646613 | ||||
Official Date: | November 2011 | ||||
Dates: |
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Volume: | Vol.15 | ||||
Number: | No.11 | ||||
Page Range: | pp. 546-554 | ||||
DOI: | 10.1016/j.tics.2011.09.008 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Date of first compliant deposit: | 19 December 2015 | ||||
Date of first compliant Open Access: | 19 December 2015 | ||||
Funder: | Economic and Social Research Council (Great Britain) (ESRC) | ||||
Grant number: | RES-062-23-0952 (ESRC), RES-062-23-2462 (ESRC) |
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