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Creative strategy : reconnecting business and innovation
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Bilton, Chris and Cummings, Stephen (2010) Creative strategy : reconnecting business and innovation. Images of business strategy . Hoboken, N.J.: Wiley. ISBN 9781405180191
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Official URL: http://webcat.warwick.ac.uk/record=b2290450~S1
Abstract
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
Item Type: | Book | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Arts > Theatre, Performance and Cultural Policy Studies > Centre for Cultural Policy Studies | ||||
Library of Congress Subject Headings (LCSH): | Strategic planning, Creative ability in business, Technological innovations | ||||
Series Name: | Images of business strategy | ||||
Publisher: | Wiley | ||||
Place of Publication: | Hoboken, N.J. | ||||
ISBN: | 9781405180191 | ||||
Official Date: | 2010 | ||||
Dates: |
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Number of Pages: | 275 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published | ||||
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