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Relocating creativity in advertising : from aesthetic specialisation to strategic integration

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Bilton, Chris (2009) Relocating creativity in advertising : from aesthetic specialisation to strategic integration. In: Pratt, Andy C. and Jeffcutt, Paul, (eds.) Creativity, innovation and the cultural economy. Routledge studies in global competition (No.46). London: Routledge, pp. 23-40. ISBN 9780415419758

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Official URL: http://webcat.warwick.ac.uk/record=b2172752~S1

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Item Type: Book Item
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Arts > Theatre, Performance and Cultural Policy Studies > Centre for Cultural Policy Studies
Library of Congress Subject Headings (LCSH): Creative ability in business, Advertising, Strategic planning
Series Name: Routledge studies in global competition
Publisher: Routledge
Place of Publication: London
ISBN: 9780415419758
Book Title: Creativity, innovation and the cultural economy
Editor: Pratt, Andy C. and Jeffcutt, Paul
Official Date: 2009
Dates:
DateEvent
2009Published
Number: No.46
Number of Pages: 280
Page Range: pp. 23-40
Status: Peer Reviewed
Publication Status: Published

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