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Relocating creativity in advertising : from aesthetic specialisation to strategic integration
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Bilton, Chris (2009) Relocating creativity in advertising : from aesthetic specialisation to strategic integration. In: Pratt, Andy C. and Jeffcutt, Paul, (eds.) Creativity, innovation and the cultural economy. Routledge studies in global competition (No.46). London: Routledge, pp. 23-40. ISBN 9780415419758
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Official URL: http://webcat.warwick.ac.uk/record=b2172752~S1
Item Type: | Book Item | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Arts > Theatre, Performance and Cultural Policy Studies > Centre for Cultural Policy Studies | ||||
Library of Congress Subject Headings (LCSH): | Creative ability in business, Advertising, Strategic planning | ||||
Series Name: | Routledge studies in global competition | ||||
Publisher: | Routledge | ||||
Place of Publication: | London | ||||
ISBN: | 9780415419758 | ||||
Book Title: | Creativity, innovation and the cultural economy | ||||
Editor: | Pratt, Andy C. and Jeffcutt, Paul | ||||
Official Date: | 2009 | ||||
Dates: |
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Number: | No.46 | ||||
Number of Pages: | 280 | ||||
Page Range: | pp. 23-40 | ||||
Status: | Peer Reviewed | ||||
Publication Status: | Published |
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