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Relocating creativity in advertising : from aesthetic specialisation to strategic integration
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Bilton, Chris (2009) Relocating creativity in advertising : from aesthetic specialisation to strategic integration. In: Pratt, Andy C. and Jeffcutt, Paul, (eds.) Creativity, innovation and the cultural economy. Routledge studies in global competition (No.46). London: Routledge, pp. 23-40. ISBN 9780415419758
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Official URL: http://webcat.warwick.ac.uk/record=b2172752~S1
| Item Type: | Book Item | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
| Divisions: | Faculty of Arts > Theatre, Performance and Cultural Policy Studies > Centre for Cultural Policy Studies | ||||
| Library of Congress Subject Headings (LCSH): | Creative ability in business, Advertising, Strategic planning | ||||
| Series Name: | Routledge studies in global competition | ||||
| Publisher: | Routledge | ||||
| Place of Publication: | London | ||||
| ISBN: | 9780415419758 | ||||
| Book Title: | Creativity, innovation and the cultural economy | ||||
| Editor: | Pratt, Andy C. and Jeffcutt, Paul | ||||
| Official Date: | 2009 | ||||
| Dates: |
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| Number: | No.46 | ||||
| Number of Pages: | 280 | ||||
| Page Range: | pp. 23-40 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published |
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