Lever, lifebuoy and ivory
Sargeant, Amy, 1962-. (2011) Lever, lifebuoy and ivory. Early Popular Visual Culture, Volume 9 (Number 1). pp. 37-55. ISSN 1746-0654Full text not available from this repository.
Official URL: http://dx.doi.org/10.1080/17460654.2011.544112
The article discusses early Lever films as advertisements for the company's product - soap - and as unofficial propaganda for British imperial interests, both at home and abroad. Its particular focus is the 1919 film, Port Sunlight. Lever's expansion of his manufacturing business abroad, the article argues, denotes not only Lever's promulgation of particular Victorian values but also his share in the development of multinational capitalism.
|Item Type:||Journal Article|
|Subjects:||N Fine Arts > N Visual arts (General) For photography, see TR|
|Divisions:||Faculty of Arts > Film and Television Studies|
|Library of Congress Subject Headings (LCSH):||Advertising -- Soap, Imperialism, Lever Brothers Ltd.|
|Journal or Publication Title:||Early Popular Visual Culture|
|Publisher:||Routledge Journals, Taylor & Francis Ltd.|
|Page Range:||pp. 37-55|
|Access rights to Published version:||Restricted or Subscription Access|
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