The usefulness of Visitor Expectations Type Scales (VETS) for tourist segmentation : the case of cathedral visitors
Francis, Leslie J., Mansfield, Simon, Williams, Emyr and Village, Andrew. (2010) The usefulness of Visitor Expectations Type Scales (VETS) for tourist segmentation : the case of cathedral visitors. Tourism Analysis, Vol.15 (No.5). pp. 545-554. ISSN 1083-5423
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Official URL: http://dx.doi.org/10.3727/108354210X12889831783279
This study applies Jungian psychological type theory to assess and to interpret the expectations of cathedral visitors. The Visitor Expectations Type Scales were developed among 35 individuals trained and qualified as type practitioners and then tested among a sample of 157 visitors who also completed the Francis Psychological Type Scales. The data demonstrated: the coherence and internal consistency reliability of the Visitor Expectations Type Scales; the particular emphases placed by cathedral visitors on introverted expectations, feeling expectations, and perceiving expectations; and the complex relationship between visitor expectations (conceptualised in psychological type categories) and their personal psychological type profile. The Visitor Expectations Type Scales are commended as providing a more valid assessment of the psychographic segmentation of cathedral visitors than could be provided simply by the administration of a recognised measure of psychological type. Such assessment has implications for the marketing and management of cathedrals within the tourism industry.
|Item Type:||Journal Article|
|Subjects:||B Philosophy. Psychology. Religion > BF Psychology
G Geography. Anthropology. Recreation > G Geography (General)
|Divisions:||Faculty of Social Sciences > Institute of Education ( -2013)|
|Library of Congress Subject Headings (LCSH):||Tourists -- Psychology, Cathedrals -- Great Britain|
|Journal or Publication Title:||Tourism Analysis|
|Publisher:||Cognizant Communication Corp.|
|Page Range:||pp. 545-554|
|Access rights to Published version:||Open Access|
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