Ben Brik, Anis, Rettab, Belaid and Mellahi, Kamel. (2011) Market orientation, corporate social responsibility, and business performance. Journal of Business Ethics, Vol.99 (No.3). pp. 307-324. ISSN 0167-4544

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Abstract

This study examines the moderating effects of corporate social responsibility (CSR) on the association between market orientation and firm performance in the context of an emerging economy. The results from a sample of firms that operate in Dubai indicate that CSR has a synergistic effect on the impact of market orientation on business performance. The results of our research on the moderating effects of CSR on market orientation subsets reveal that although CSR moderates the association between customer orientation and business performance, it does not moderate the association between competitive orientation and inter-functional coordination and performance. The results of this study are discussed, and implications for practitioners and researchers are presented.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Business Ethics
Publisher:	Springer Netherlands
ISSN:	0167-4544
Date:	2011
Volume:	Vol.99
Number:	No.3
Page Range:	pp. 307-324
Identification Number:	10.1007/s10551-010-0658-z
Status:	Peer Reviewed
Publication Status:	Published
URI:	http://wrap.warwick.ac.uk/id/eprint/41603

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