Dunbar, George L. (2010) Task-based nutrition labelling. Appetite, Volume 55 (Number 3). pp. 431-435. doi:10.1016/j.appet.2010.07.016

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Abstract

Task-based interface design principles (TBI) were evaluated as a framework for designing effective nutritional labels. In two experiments a total of 123 people assembled a packed lunch, selecting components using labels in GDA or TBI format, or when given only the names of the foods. Study 1 found that a GDA label helped people make healthier choices than the product name alone, but that for a number of types of food, most people would make the same decision with or without a GDA label. Moreover, decisions were much faster when made with the name alone. Study 2 introduced a TBI label in the context of the more specific task of keeping the salt in the lunch under 1 g. TBI and GDA labels reduced salt equally, but only the TBI label was as quick as the name alone. Labels that are aligned with people's specific objectives are more efficient. TBI is a potentially useful framework, that can be deployed using mobile computing. (C) 2010 Elsevier Ltd. All rights reserved.

Item Type:	Journal Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HF Commerce
Divisions:	Faculty of Science > Psychology
Library of Congress Subject Headings (LCSH):	Food -- Labeling, Nutrition, Consumer behavior, Design
Journal or Publication Title:	Appetite
Publisher:	Elsevier BV
ISSN:	0195-6663
Official Date:	December 2010
Dates:	Date Event December 2010 Published
Volume:	Volume 55
Number:	Number 3
Page Range:	pp. 431-435
DOI:	10.1016/j.appet.2010.07.016
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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