Piercy, Nigel F., Low, George S. and Cravens, David W. (2011) Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness. Journal of World Business, Vol.46 (No.1). pp. 104-115. doi:10.1016/j.jwb.2010.05.022 ISSN 10909516.

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Abstract

A global perspective on relevant antecedents of sales organization effectiveness is an important research issue. We investigate four antecedents of sales organization effectiveness, including sales unit design, salesperson turnover, organizational commitment, and performance of salespeople, in seven countries. The results provide support for the four hypotheses in the U.K., support for three in Nigeria, two in India, Malaysia, and Saudi Arabia, and one in Bahrain and Greece. This study also examines three groupings of countries based on similarities in political stability and economic wealth, and the extent of differences between ideal and non-ideal values using a configuration theory analysis, providing further support for the four hypotheses, the conceptual framework and the country groupings. (C) 2010 Elsevier Inc. All rights reserved.

Item Type:	Journal Article
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of World Business
Publisher:	Elsevier
ISSN:	10909516
Official Date:	2011
Dates:	Date Event 2011 Published
Volume:	Vol.46
Number:	No.1
Page Range:	pp. 104-115
DOI:	10.1016/j.jwb.2010.05.022
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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