Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce
Ng, Irene C. L., Parry, Glenn, Smith, Laura A., Maull, Roger and Briscoe, Gerard (2012) Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of Rolls-Royce. Working Paper. Coventry: Warwick Manufacturing Group. Service Systems Research Group Working Paper Series (Number 05/12).
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To remain viable, manufacturers have bundled equipment sales with support services. This provision has been commonly referred to as the servitization of manufacturing (Neely, 2008), a stream of research often dealt with through manufacturing literature. Servitization has been discussed widely within the literature, frequently through an examination of the move by manufacturers to generate greater returns by providing through life support for their products (Vandermerwe and Rada, 1988; Matthyssens and Vandembempt, 1998; Anderson and Narus, 1995). As manufacturers add ‘service’ to the body of product-centric knowledge, the tendency is to treat service activities as an extension of the body of knowledge in manufacturing and engineering.
|Item Type:||Working or Discussion Paper (Working Paper)|
|Subjects:||H Social Sciences > HF Commerce|
|Divisions:||Faculty of Science > WMG (Formerly the Warwick Manufacturing Group)|
|Library of Congress Subject Headings (LCSH):||Manufacturing industries, Value, Customer services, Rolls-Royce Group plc|
|Series Name:||Service Systems Research Group Working Paper Series|
|Publisher:||Warwick Manufacturing Group|
|Place of Publication:||Coventry|
|Number of Pages:||30|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Open Access|
|Funder:||Economic and Social Research Council (Great Britain) (ESRC), Advanced Institute of Management Research (Great Britain) (AIM), Rolls-Royce Group plc|
|Version or Related Resource:||This item was also presented by Ng, I.C.L. and Marlowe, S., as "'Transitioning from Goods Dominant Logic to Service Dominant Logic: The Case of Rolls-Royce", in the 12th International Research Symposium on Service Excellence in Management (QUIS12) , Cornell University, Ithaca, New York, Jun 2-5, 2011.|
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