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Arnott, David C. (2013) Fundamentals of Marketing Communications. SAGE Library in Marketing, 3 Volume Set . Sage Publications Ltd., United States. ISBN 978-1-4129-4491-5
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Official URL: http://www.sagepub.com/books/Book230993
| Item Type: | Book |
|---|---|
| Subjects: | Q Science > Q Science (General) |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Series Name: | SAGE Library in Marketing |
| Publisher: | Sage Publications Ltd. |
| Place of Publication: | United States |
| ISBN: | 978-1-4129-4491-5 |
| Date: | 2013 |
| Volume: | 3 Volume Set |
| Number of Pages: | 1248 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43128 |
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