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Initial Trust Building in Online Community Participation: An Empirical Study from Potential Users’ Perspective
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Pai, Pei-Yu and Arnott, David (2010) Initial Trust Building in Online Community Participation: An Empirical Study from Potential Users’ Perspective. In: Global Marketing Conference: Marketing in a Turbulent Environment, Tokyo, Japan, Sept 9‐12, 2010. Published in: Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment
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Official URL: http://kamsconference.org/2010/main.htm
Item Type: | Conference Item (UNSPECIFIED) | ||||
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Subjects: | Q Science > Q Science (General) | ||||
Divisions: | Faculty of Science, Engineering and Medicine > Science > Life Sciences (2010- ) | ||||
Journal or Publication Title: | Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment | ||||
Publisher: | KSMS | ||||
Official Date: | 2010 | ||||
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Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Title of Event: | Global Marketing Conference: Marketing in a Turbulent Environment | ||||
Type of Event: | Conference | ||||
Location of Event: | Tokyo, Japan | ||||
Date(s) of Event: | Sept 9‐12, 2010 |
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