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How do hedonic- and utilitarian-oriented e-reader characteristics influence users' adoption decisions? An empirical model from users' perspective
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Pai, Pei-Yu, Arnott, David C. and Tsai, Hsien-Tung (2010) How do hedonic- and utilitarian-oriented e-reader characteristics influence users' adoption decisions? An empirical model from users' perspective. In: Global Marketing Conference: Marketing in a Turbulent Environment, Tokyo, Japan, Sept 9‐12, 2010. Published in: Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment
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Official URL: http://kamsconference.org/2010/main.htm
| Item Type: | Conference Item (UNSPECIFIED) |
|---|---|
| Subjects: | Q Science > Q Science (General) |
| Divisions: | Faculty of Science > Life Sciences (2010- ) |
| Journal or Publication Title: | Proceeding of Global Marketing Conference: Marketing in a Turbulent Environment |
| Publisher: | KSMS |
| Date: | 2010 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Title of Event: | Global Marketing Conference: Marketing in a Turbulent Environment |
| Type of Event: | Conference |
| Location of Event: | Tokyo, Japan |
| Date(s) of Event: | Sept 9‐12, 2010 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43143 |
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