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The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective
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Pai, Pei-Yu and Arnott, David (2010) The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective. In: Transformational Marketing: 2010 Academy of Marketing Conference, Coventry, UK, 6-8th July 2010. Published in: Sessions Programme for the 2010 Academy of Marketing Conference
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Official URL: http://www.academyofmarketing.org/conference_2010/...
| Item Type: | Conference Item (Speech) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Sessions Programme for the 2010 Academy of Marketing Conference | ||||
| Publisher: | Academy of Marketing | ||||
| Official Date: | 2010 | ||||
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| Status: | Not Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Conference Paper Type: | Speech | ||||
| Title of Event: | Transformational Marketing: 2010 Academy of Marketing Conference | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Coventry, UK | ||||
| Date(s) of Event: | 6-8th July 2010 |
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