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The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective

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Pai, Pei-Yu and Arnott, David C. (2010) The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective. In: Transformational Marketing: 2010 Academy of Marketing Conference, Coventry, UK, 6-8th July 2010. Published in: Sessions Programme for the 2010 Academy of Marketing Conference

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Item Type: Conference Item (Speech)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Sessions Programme for the 2010 Academy of Marketing Conference
Publisher: Academy of Marketing
Date: 2010
Status: Not Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Conference Paper Type: Speech
Title of Event: Transformational Marketing: 2010 Academy of Marketing Conference
Type of Event: Conference
Location of Event: Coventry, UK
Date(s) of Event: 6-8th July 2010
URI: http://wrap.warwick.ac.uk/id/eprint/43153

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