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The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective
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Pai, Pei-Yu and Arnott, David C. (2010) The Impact of Initial Trust on Community Membership Acquisition: A Potential Participant's Perspective. In: Transformational Marketing: 2010 Academy of Marketing Conference, Coventry, UK, 6-8th July 2010. Published in: Sessions Programme for the 2010 Academy of Marketing Conference
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Official URL: http://www.academyofmarketing.org/conference_2010/...
| Item Type: | Conference Item (Speech) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Sessions Programme for the 2010 Academy of Marketing Conference |
| Publisher: | Academy of Marketing |
| Date: | 2010 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Conference Paper Type: | Speech |
| Title of Event: | Transformational Marketing: 2010 Academy of Marketing Conference |
| Type of Event: | Conference |
| Location of Event: | Coventry, UK |
| Date(s) of Event: | 6-8th July 2010 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43153 |
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