Conceptualizing and measuring online switching costs
Ghazali, E., Arnott, David C. and Mutum, Dilip S. (2010) Conceptualizing and measuring online switching costs. In: 2010 European Conference of the Association for Consumer Research, Royal Holloway, University of London, 30th June - 3rd July, 2010. Published in: Proceedings of the 2010 European Conference of the Association for Consumer Research (In Press)Full text not available from this repository.
Official URL: http://www.acrwebsite.org/conferences/index.asp?it...
|Item Type:||Conference Item (UNSPECIFIED)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Proceedings of the 2010 European Conference of the Association for Consumer Research|
|Status:||Not Peer Reviewed|
|Publication Status:||In Press|
|Access rights to Published version:||Restricted or Subscription Access|
|Title of Event:||2010 European Conference of the Association for Consumer Research|
|Type of Event:||Conference|
|Location of Event:||Royal Holloway, University of London|
|Date(s) of Event:||30th June - 3rd July, 2010|
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