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Consumer Pleasantness In Online Search Behaviour
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Argyriou, Evmorfia, Arnott, David and Melewar, T. C. (2008) Consumer Pleasantness In Online Search Behaviour. In: Australia and New Zealand Marketing Academy Conference 2008. Marketing: Shifting the Focus from Mainstream to Offbeat, Sydney, Australia, 1-3 Dec, 2008. Published in: Proceedings of the ANZMAC 2008 Conference p. 89. ISSN 978-1-86308-143 .
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Official URL: http://www.anzmac-2008.org/_Proceedings/ANZMAC%20H...
Abstract
Consumer researchers argue for the importance of emotional experiences, versus objectrelated attributes, in shaping peoples’ evaluations of products, brands, and shopping
environments. The current study draws on this argument and explores the role of pleasant experiences in the context of commercial web sites' evaluation. Our experiment confirms that consumers’ evaluations of web sites depend on the pleasantness of interaction as a process.Web site design attributes are significant determinants of pleasantness only when consumers are in a deliberative mind-set. We discuss the implications of these findings for researchers and web designers
| Item Type: | Conference Item (Paper) | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HF Commerce | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | Proceedings of the ANZMAC 2008 Conference | ||||
| Publisher: | Promaco Conventions Pty Ltd | ||||
| ISSN: | 978-1-86308-143 | ||||
| Official Date: | 2008 | ||||
| Dates: |
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| Page Range: | p. 89 | ||||
| Status: | Not Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Conference Paper Type: | Paper | ||||
| Title of Event: | Australia and New Zealand Marketing Academy Conference 2008. Marketing: Shifting the Focus from Mainstream to Offbeat | ||||
| Type of Event: | Conference | ||||
| Location of Event: | Sydney, Australia | ||||
| Date(s) of Event: | 1-3 Dec, 2008 |
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