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On service positioning in dynamic markets: Enter the Red Queen

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Arnott, David (2008) On service positioning in dynamic markets: Enter the Red Queen. In: 22nd Service Conference and Workshop, University of Westminster at the RAC, London, 6-8 Nov, 2008. Published in: Proceedings of the 22nd Service Conference and Workshop

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Item Type: Conference Item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Proceedings of the 22nd Service Conference and Workshop
Official Date: 2008
Dates:
DateEvent
2008UNSPECIFIED
Status: Not Peer Reviewed
Access rights to Published version: Restricted or Subscription Access
Conference Paper Type: Paper
Title of Event: 22nd Service Conference and Workshop
Type of Event: Workshop
Location of Event: University of Westminster at the RAC, London
Date(s) of Event: 6-8 Nov, 2008

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