An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector
Caemmerer, Barbara and Banerjee, Madhumita. (2009) An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector. Journal of Relationship Marketing, Vol.8 (No.1). pp. 68-79. ISSN 1533-2667Full text not available from this repository.
Official URL: http://dx.doi.org/10.1080/15332660902733300
Although there has been an extensive discussion about the appropriateness of the adoption of private sector service relation strategies in the public sector, only a few studies have investigated the extent of the convergence between private and public sector service practices. Therefore, an in-depth comparison between organizations from both sectors was conducted, exploring prevalent service orientations and service relation strategies. The main contribution of this article is that it provides empirical evidence for inter-sectoral assimilation of service aspirations and practices induced by increasing pressure on private and public services.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Journal of Relationship Marketing|
|Publisher:||Taylor & Francis Ltd.|
|Number of Pages:||12|
|Page Range:||pp. 68-79|
|Access rights to Published version:||Restricted or Subscription Access|
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