Caemmerer, Barbara and Banerjee, Madhumita. (2009) An Exploration of Assimilating Service Relation Strategies in the Private and the Public Sector. Journal of Relationship Marketing, Vol.8 (No.1). pp. 68-79. ISSN 1533-2667

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Abstract

Although there has been an extensive discussion about the appropriateness of the adoption of private sector service relation strategies in the public sector, only a few studies have investigated the extent of the convergence between private and public sector service practices. Therefore, an in-depth comparison between organizations from both sectors was conducted, exploring prevalent service orientations and service relation strategies. The main contribution of this article is that it provides empirical evidence for inter-sectoral assimilation of service aspirations and practices induced by increasing pressure on private and public services.

Item Type:	Journal Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Journal or Publication Title:	Journal of Relationship Marketing
Publisher:	Taylor & Francis Ltd.
ISSN:	1533-2667
Date:	2009
Volume:	Vol.8
Number:	No.1
Number of Pages:	12
Page Range:	pp. 68-79
Identification Number:	10.1080/15332660902733300
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/43315

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