Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Competitive intelligence and firms' performance in emerging markets: An exploratory study in India

Tools
- Tools
+ Tools

Banerjee, Madhumita, Adidam, Phani Tej and Shukla, P. (2012) Competitive intelligence and firms' performance in emerging markets: An exploratory study in India. Journal of Business and Industrial Marketing , Vol.27 (No.3). pp. 242-254. doi:10.1108/08858621211207252

Research output not available from this repository, contact author.
Official URL: http://dx.doi.org/10.1108/08858621211207252

Request Changes to record.

Abstract

Purpose: This paper explores the relationship between competitive intelligence (CI) practices and the firm’s performance in the emerging market context of India. The paper addresses the following pertinent issues: a) Do CI activities have any relationship with the market performance of Indian firms? b) If so, what are the macro and micro environmental drivers of CI for Indian firms? How are CI activities organized within Indian firms? How is the usage and dissemination of CI taking place within Indian firms? Design/methodology/approach: The study employed a cross-sectional, survey based methodology, using a stratified sample developed from a variety of mailing lists focusing on Indian firms. Findings: Our study identifies two key aspects: a) Indian firms that exhibit higher levels of CI activities also achieve better financial performance results. b) The current level of CI activities in Indian firms is at a moderate level, thereby suggesting an opportunity for using and implementing more sophisticated CI techniques. Practical Implications: The findings of this study should assist local and foreign managers in having a more informed understanding of CI activities in the Indian marketplace. Additionally, these findings provide directives to managers regarding the untapped opportunities and potential that CI can offer them in a highly volatile and rapidly changing market scenario. Originality/value: This is the first ever study that empirically investigates the relationship between the level of CI activities and firm performance in an emerging market context. This is also the first study of its kind which explores the current state of CI practices in the Indian market.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: Journal of Business and Industrial Marketing
Publisher: Emerald Group Publishing Ltd.
ISSN: 0885-8624
Official Date: 2012
Dates:
DateEvent
2012Published
Volume: Vol.27
Number: No.3
Number of Pages: 13
Page Range: pp. 242-254
DOI: 10.1108/08858621211207252
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access
Description:

Special Issue on business-to-business marketing practices in India. Guest editor(s): Ramendra Singh and D.V.R. Seshadr.

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item
twitter

Email us: wrap@warwick.ac.uk
Contact Details
About Us