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The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands
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Shukla, P., Banerjee, Madhumita and Adidam, Phani Tej (2011) The interplay between psychographic and socio-demographic factors on consumers' attitudes towards private label brands. In: 2011 Summer Marketing Educators’ Conference , San Francisco, USA, 4-7 Aug 2011. Published in: Proceedings of the 2011 Summer Marketing Educators’ Conference
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| Item Type: | Conference Item (UNSPECIFIED) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Proceedings of the 2011 Summer Marketing Educators’ Conference |
| Publisher: | American Marketing Association |
| Date: | 2011 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Title of Event: | 2011 Summer Marketing Educators’ Conference |
| Type of Event: | Conference |
| Location of Event: | San Francisco, USA |
| Date(s) of Event: | 4-7 Aug 2011 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43337 |
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