Banerjee, Madhumita (2009) India as an emerging market. [Digital Scholarly Resource]

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Abstract

TOPICS COVERED IN INDIA AS AN EMERGING MARKET Emerging markets - Country/market attractiveness and complexities - Market assessment: critical issues - Growth drivers for regions and cities - How are organizations identifying international business and marketing opportunities? - Market entry and development challenges and opportunities

Item Type:	Digital Scholarly Resource
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Publisher:	Henry Stewart Talks Ltd
Place of Publication:	London, UK
Editor:	Paliwoda, S.J.
Date:	2009
Publication Status:	Published
Media of Output:	Online seminar of the Exporting, International and Global Marketing Management: Beyond the fundamentals
Access rights to Published version:	Restricted or Subscription Access
Description:	Online 20 minute recorded talk
URI:	http://wrap.warwick.ac.uk/id/eprint/43363

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