India as an emerging market
Banerjee, Madhumita (2009) India as an emerging market. [Online]. (http://hstalks.com/main/browse_talk_info.php?talk_...). London, UK: Henry Stewart Talks Ltd.Full text not available from this repository.
Official URL: http://hstalks.com/main/browse_talk_info.php?talk_...
TOPICS COVERED IN INDIA AS AN EMERGING MARKET
Emerging markets - Country/market attractiveness and complexities - Market assessment: critical issues - Growth drivers for regions and cities - How are organizations identifying international business and marketing opportunities? - Market entry and development challenges and opportunities
|Item Type:||Digital Scholarly Resource|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Publisher:||Henry Stewart Talks Ltd|
|Place of Publication:||London, UK|
|Media of Output:||Online seminar of the Exporting, International and Global Marketing Management: Beyond the fundamentals|
|Access rights to Published version:||Restricted or Subscription Access|
Online 20 minute recorded talk
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