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India as an emerging market
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Banerjee, Madhumita (2009) India as an emerging market. [Online]. (http://hstalks.com/main/browse_talk_info.php?talk_...). London, UK: Henry Stewart Talks Ltd.
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Official URL: http://hstalks.com/main/browse_talk_info.php?talk_...
Abstract
TOPICS COVERED IN INDIA AS AN EMERGING MARKET
Emerging markets - Country/market attractiveness and complexities - Market assessment: critical issues - Growth drivers for regions and cities - How are organizations identifying international business and marketing opportunities? - Market entry and development challenges and opportunities
| Item Type: | Digital Scholarly Resource | ||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Henry Stewart Talks Ltd | ||||
| Place of Publication: | London, UK | ||||
| Editor: | Paliwoda, S.J. | ||||
| Official Date: | 2009 | ||||
| Dates: |
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| Publication Status: | Published | ||||
| Media of Output: | Online seminar of the Exporting, International and Global Marketing Management: Beyond the fundamentals | ||||
| Access rights to Published version: | Restricted or Subscription Access | ||||
| Description: | Online 20 minute recorded talk |
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| URI: | http://wrap.warwick.ac.uk/id/eprint/43363 |
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