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Crouch, Colin (2011) Brand values. RSA Journal, Vol.157 (No.5546). pp. 10-13.

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Abstract

There are some basic truths at the core of the argument for corporate social responsibility (CSR). Profit-making corporations have been vaunted as the most competent organisational form known to humankind; a wide range of social issues beyond the reach of normal commercial activity have refused to go away; and corporations have found themselves increasingly taking responsibility for them. Hypocritical and conflict-ridden though human pretensions to ethical behaviour may be, we cannot afford to write them out of the script of public life. While it is partly about long-term corporate self-interest, there is an undeniable moral strand to many companies' CSR strategies.

Item Type: Journal Item
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: RSA Journal
Publisher: Royal Society for the Encouragement of Arts Manufactures and Commerce
ISSN: 0958-0433
Official Date: 2011
Dates:
DateEvent
2011Published
Volume: Vol.157
Number: No.5546
Number of Pages: 4
Page Range: pp. 10-13
Status: Peer Reviewed
Publication Status: Published
Related URLs:
  • http://search.proquest.com/docview/91668...

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