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Crouch, Colin (2011) Brand values. RSA Journal, Vol.157 (No.5546). pp. 10-13.
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Official URL: http://www.thersa.org/publications
Abstract
There are some basic truths at the core of the argument for corporate social responsibility (CSR). Profit-making corporations have been vaunted as the most competent organisational form known to humankind; a wide range of social issues beyond the reach of normal commercial activity have refused to go away; and corporations have found themselves increasingly taking responsibility for them. Hypocritical and conflict-ridden though human pretensions to ethical behaviour may be, we cannot afford to write them out of the script of public life. While it is partly about long-term corporate self-interest, there is an undeniable moral strand to many companies' CSR strategies.
| Item Type: | Journal Item | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HB Economic Theory | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School | ||||
| Journal or Publication Title: | RSA Journal | ||||
| Publisher: | Royal Society for the Encouragement of Arts Manufactures and Commerce | ||||
| ISSN: | 0958-0433 | ||||
| Official Date: | 2011 | ||||
| Dates: |
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| Volume: | Vol.157 | ||||
| Number: | No.5546 | ||||
| Number of Pages: | 4 | ||||
| Page Range: | pp. 10-13 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Related URLs: |
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