Rugman, Alan M. and Collinson, Simon (2009) International business. International Business . Harlow; United States: Prentice Hall. ISBN 9780273716549Full text not available from this repository.
Official URL: http://www.pearsonhighered.com/educator/product/In...
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Series Name:||International Business|
|Place of Publication:||Harlow; United States|
|Official Date:||19 December 2009|
|Number of Pages:||752|
|Access rights to Published version:||Restricted or Subscription Access|
|Version or Related Resource:||International Business (4th Edition)|
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