Rugman, Alan M. and Collinson, Simon (2009) International business. International Business . Prentice Hall, Harlow; United States. ISBN 9780273716549

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Abstract

A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Item Type:	Book
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Series Name:	International Business
Publisher:	Prentice Hall
Place of Publication:	Harlow; United States
ISBN:	9780273716549
Date:	19 December 2009
Number of Pages:	752
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Description:	5th edition
Version or Related Resource:	International Business (4th Edition)
URI:	http://wrap.warwick.ac.uk/id/eprint/43383

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