Extending the integration-responsiveness framework : delivering a global service strategy at British Airways
Collinson, Simon, Wilson, David C. (David Charles), 1951- and Sullivan-Taylor, Bridgette. (2010) Extending the integration-responsiveness framework : delivering a global service strategy at British Airways. Strategic Innovators journal, Vol. 3 (Vol.3). pp. 8-22.Full text not available from this repository.
Official URL: http://www.iipmthinktank.com/asp/strategic-innovat...
Introduction The integration-responsiveness (IR) framework is one of the most widely cited and applied concepts in the international business literature. Like other generic theoretical frameworks it is used to explore and explain the management challenges of all types of multinational enterprises (MNEs). However, it was originally developed, and has predominantly been applied, to examine and explain strategic and organizational dilemmas in product-oriented manufacturing firms. References to the differences between product and service-oriented firms and the generic applicability of the IR framework are surprisingly rare.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Strategic Innovators journal|
|Publisher:||llpm think tank|
|Number of Pages:||15|
|Page Range:||pp. 8-22|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Restricted or Subscription Access|
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