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Gubernija brewery: emerging within emerging markets
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Shukla, P., Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija brewery: emerging within emerging markets. In: Sahay, B.S. and Thatchenkery, T and Sardana, G.D., (eds.) Handbook of Management Cases. New Delhi, India: Allied Publishers, pp. 425-434. ISBN 8184243901
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Abstract
The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
Item Type: | Book Item | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Publisher: | Allied Publishers | ||||
Place of Publication: | New Delhi, India | ||||
ISBN: | 8184243901 | ||||
Book Title: | Handbook of Management Cases | ||||
Editor: | Sahay, B.S. and Thatchenkery, T and Sardana, G.D. | ||||
Official Date: | 2008 | ||||
Dates: |
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Number of Pages: | 10 | ||||
Page Range: | pp. 425-434 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access |
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