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Gubernija brewery: emerging within emerging markets
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Shukla, P., Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija brewery: emerging within emerging markets. In: Handbook of Management Cases. Allied Publishers, New Delhi, India, pp. 425-434. ISBN 8184243901
Full text not available from this repository.Abstract
The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
| Item Type: | Book Item |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Publisher: | Allied Publishers |
| Place of Publication: | New Delhi, India |
| ISBN: | 8184243901 |
| Book Title: | Handbook of Management Cases |
| Editor: | Sahay, B.S. and Thatchenkery, T and Sardana, G.D. |
| Date: | 2008 |
| Number of Pages: | 10 |
| Page Range: | pp. 425-434 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43455 |
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