Gubernija brewery: emerging within emerging markets
Shukla, P., Adidam, Phani Tej, Blair, David and Banerjee, Madhumita (2008) Gubernija brewery: emerging within emerging markets. In: Handbook of Management Cases. Allied Publishers, New Delhi, India, pp. 425-434. ISBN 8184243901Full text not available from this repository.
The General Director of more than four centuries old Gubernija Brewery of Lithuania, Romualdas Dunaliskas, never came across such a dilemma facing his company. The company was hard pressed from every corner of the market--be it consumers, retailers, or the local and foreign competition within the market. Romualdas and his team were now forced to develop a robust and sustainable strategy that would help the company fend off the local and international competition in an increasingly saturated market.
|Item Type:||Book Item|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Place of Publication:||New Delhi, India|
|Book Title:||Handbook of Management Cases|
|Editor:||Sahay, B.S. and Thatchenkery, T and Sardana, G.D.|
|Number of Pages:||10|
|Page Range:||pp. 425-434|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Restricted or Subscription Access|
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