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Emotions in customer experience and their impact on firm-customer relationships: empirical evidence from UK
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Banerjee, Madhumita (2008) Emotions in customer experience and their impact on firm-customer relationships: empirical evidence from UK. In: 2008 Global Marketing Congress, Shanghai, China, March 20-23, 2008. Published in: Proceedings of the 2008 Global Marketing Congress
Full text not available from this repository.| Item Type: | Conference Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
| Journal or Publication Title: | Proceedings of the 2008 Global Marketing Congress |
| Publisher: | Korean Academy of Marketing Science |
| Date: | 2008 |
| Status: | Not Peer Reviewed |
| Publication Status: | Published |
| Access rights to Published version: | Restricted or Subscription Access |
| Conference Paper Type: | Paper |
| Title of Event: | 2008 Global Marketing Congress |
| Type of Event: | Conference |
| Location of Event: | Shanghai, China |
| Date(s) of Event: | March 20-23, 2008 |
| URI: | http://wrap.warwick.ac.uk/id/eprint/43469 |
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