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Emotions in customer experience and their impact on firm-customer relationships: empirical evidence from UK
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Banerjee, Madhumita (2008) Emotions in customer experience and their impact on firm-customer relationships: empirical evidence from UK. In: 2008 Global Marketing Congress, Shanghai, China, March 20-23, 2008. Published in: Proceedings of the 2008 Global Marketing Congress
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Item Type: | Conference Item (Paper) | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Proceedings of the 2008 Global Marketing Congress | ||||
Publisher: | Korean Academy of Marketing Science | ||||
Official Date: | 2008 | ||||
Dates: |
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Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 2008 Global Marketing Congress | ||||
Type of Event: | Conference | ||||
Location of Event: | Shanghai, China | ||||
Date(s) of Event: | March 20-23, 2008 |
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