Bridgewater, Sue (2010) Football brands. Palgrave Macmillan Ltd., Basingstoke, Hampshire. ISBN 9780230232532Full text not available from this repository.
Official URL: http://www.palgrave.com/products/title.aspx?pid=36...
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Publisher:||Palgrave Macmillan Ltd.|
|Place of Publication:||Basingstoke, Hampshire|
|Date:||29 April 2010|
|Number of Pages:||208|
|Access rights to Published version:||Restricted or Subscription Access|
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