Bridgewater, Sue (2010) Football brands. Basingstoke, Hampshire: Palgrave Macmillan Ltd.. ISBN 9780230232532

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Abstract

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Item Type:	Book
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Publisher:	Palgrave Macmillan Ltd.
Place of Publication:	Basingstoke, Hampshire
ISBN:	9780230232532
Official Date:	29 April 2010
Dates:	Date Event 29 April 2010 Published
Number of Pages:	208
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access

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