Strategy : analysis and practice
McGee, John, Thomas, Howard and Wilson, David C. (David Charles), 1951- (2010) Strategy : analysis and practice. Higher Education, 2nd Edition . Maidenhead; UK: McGraw-Hill. ISBN 9780077126919Full text not available from this repository.
Official URL: http://webcat.warwick.ac.uk/record=b2334994
The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School|
|Series Name:||Higher Education|
|Place of Publication:||Maidenhead; UK|
|Number of Pages:||820|
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