Dacko, Scott and Gad, M. (2011) Timing of sports competitive events. In: Encyclopedia of Sports Management and Marketing. Sage Publications Ltd., USA. ISBN 978-14-129-7382-3

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Abstract

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Item Type:	Book Item
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Publisher:	Sage Publications Ltd.
Place of Publication:	USA
ISBN:	978-14-129-7382-3
Book Title:	Encyclopedia of Sports Management and Marketing
Editor:	Dodds, M. and Swayne, L.E.
Date:	2011
Volume:	Vol.1
Status:	Not Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/43609

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