Timing of sponsorship sales
Dacko, Scott and Gad, M. (2011) Timing of sponsorship sales. In: Dodds, M. and Swayne, L.E., (eds.) Encyclopedia of Sports Management and Marketing. USA: Sage Publications Ltd.. ISBN 978-14-129-7382-3Full text not available from this repository.
Official URL: http://www.sagepub.com/books/Book230738#tabview=ti...
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
|Item Type:||Book Item|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Publisher:||Sage Publications Ltd.|
|Place of Publication:||USA|
|Book Title:||Encyclopedia of Sports Management and Marketing|
|Editor:||Dodds, M. and Swayne, L.E.|
|Status:||Not Peer Reviewed|
|Access rights to Published version:||Restricted or Subscription Access|
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