Dacko, Scott (2009) Late mover. In: Encyclopedia of business in today's world. Sage Publications Ltd., Los Angeles. ISBN 978-14-129-6427-2

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Abstract

Late Mover Also called a late follower or a later market entrant, a late mover is a firm that enters a market some time after both the market pioneer(s) and after early follower firms. While there are no set guidelines in terms of the passage of chronological time that clearly differentiate late movers from early movers, it is generally acknowledged that late-mover firms enter markets characterized by significant numbers of existing competitors and, as such, the markets are often relatively mature in terms of growth rate. Kodak, for example, was labeled a very late mover in the inkjet printer market when the company decided to enter this market with its own brand of inkjet printer many years after numerous other firms had established strong footholds in the market.

Item Type:	Book Item
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Publisher:	Sage Publications Ltd.
Place of Publication:	Los Angeles
ISBN:	978-14-129-6427-2
Book Title:	Encyclopedia of business in today's world
Editor:	Wankel, Charles
Date:	2009
Volume:	Vol.1-4
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/43618

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