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The advanced dictionary of marketing : putting theory to use
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Dacko, Scott G. (2008) The advanced dictionary of marketing : putting theory to use. Oxford ; New York : Oxford University Press. ISBN 9780199285990
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Abstract
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
| Item Type: | Book | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Publisher: | Oxford University Press | ||||
| Place of Publication: | Oxford ; New York | ||||
| ISBN: | 9780199285990 | ||||
| Official Date: | 3 February 2008 | ||||
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| Number of Pages: | 625 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
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