Harris, Lloyd C. (2007) Implementing strategic change. In: Baker, M.J. and Hart, S.J., (eds.) The Marketing Book. Oxford ; Boston: Butterworth-Heinemann, pp. 428-448.

Full text not available from this repository.

Item Type:	Book Item
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School
Publisher:	Butterworth-Heinemann
Place of Publication:	Oxford ; Boston
Book Title:	The Marketing Book
Editor:	Baker, M.J. and Hart, S.J.
Date:	2007
Volume:	6th Edition
Number:	Chapter 22
Number of Pages:	21
Page Range:	pp. 428-448
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
URI:	http://wrap.warwick.ac.uk/id/eprint/43629

Request changes to a record

Actions (login required)

View Item