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Intra-functional conflict: an investigation of antecedent factors in marketing functions
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Harris, Lloyd C., Ogbonna, Emmanuel and Goode, Mark M.H. (2008) Intra-functional conflict: an investigation of antecedent factors in marketing functions. European Journal of Marketing, Vol.42 (No.3/4). pp. 453-476. doi:10.1108/03090560810853011 ISSN 0309-0566.
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Official URL: http://dx.doi.org/10.1108/03090560810853011
Abstract
Purpose - The objective of this paper is to contribute empirical evaluation of the factors, behaviours; and processes that lead to intra-functional conflict, and in so doing to contribute to theory building on these issues, which have important contemporary relevance for theorists and practitioners.
Design/methodology/approach - A survey of 1,000 firms was conducted to elucidate the associations between both functional and dysfunctional intra-functional conflict and a number of intra- and extra-organisational variables.
Findings - Evidence was found indicating that participative decision making (positively), heterogeneity and centrality of marketing (both negatively) are linked to functional intra-departmental conflict, while leadership quality of senior staff, team spirit and risk-taking proclivity are positively associated with functional intradepartmental conflict and negatively with dysfunctional intra-departmental conflict. No support was found for the claims that departmentalisation and Organisation size were associated with either form of conflict.
Research limitations/implications - The study supplies an empirical contribution through conceptualising, and subsequently empirically verifying, a model of the antecedents of intra-functional conflict. Empirical contributions stem from findings that, while some parallels exist between the antecedents of intra-functional and inter-functional conflict, differences are evident, and in some cases even orthogonal. This study further reinforces suggestions that marketers have over-emphasised the negative dimensions of conflict and have overlooked the positive (that is, the functional) aspects of conflict.
Practical implications - The findings of the study also have numerous implications for practitioners. At a strategic level, the study suggests that executives should acknowledge in their change processes that decisions at an organisational level could have a profound effect on both the functional and dysfunctional conflict in their organisation. Further, given the significant effect of inter-group dynamics, managers of functions may find it beneficial to manipulate a range of intra-functional variables to enhance functional conflict.
Originality/value - The value of the current study centres on the conceptual and empirical contributions regarding the drivers of intra-functional conflict.
| Item Type: | Journal Article | ||||
|---|---|---|---|---|---|
| Subjects: | H Social Sciences > HB Economic Theory | ||||
| Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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| Journal or Publication Title: | European Journal of Marketing | ||||
| Publisher: | Emerald Group Publishing Ltd. | ||||
| ISSN: | 0309-0566 | ||||
| Official Date: | 2008 | ||||
| Dates: |
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| Volume: | Vol.42 | ||||
| Number: | No.3/4 | ||||
| Number of Pages: | 24 | ||||
| Page Range: | pp. 453-476 | ||||
| DOI: | 10.1108/03090560810853011 | ||||
| Status: | Peer Reviewed | ||||
| Publication Status: | Published | ||||
| Access rights to Published version: | Restricted or Subscription Access |
Data sourced from Thomson Reuters' Web of Knowledge
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