'Ripping off' tourists : an empirical evaluation of tourists' perceptions and service worker (mis)behavior
Harris, Lloyd C.. (2012) 'Ripping off' tourists : an empirical evaluation of tourists' perceptions and service worker (mis)behavior. Annals of Tourism Research , Vol.39 (No.2). pp. 1070-1093. ISSN 0160-7383Full text not available from this repository.
Official URL: http://dx.doi.org/10.1016/j.annals.2011.12.002
Studies of service assume that service failures are solely attributable to incompetence or ineptitude. This is contrary to studies which find that service workers routinely act in deviant ways. In Study 1, we aim to explore the extent to which tourists believe that they have been ripped off by service workers. This study finds that 48% of all tourists and 56% of international tourists believe that service personnel have ripped them off. In Study 2, the aim is to investigate how service workers exploit their role to undertake acts of deception. This study finds that some service workers deliberately target tourists to dupe then into paying more for services than non-tourist customers. The paper culminates with a discussion of implications.
|Item Type:||Journal Article|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Journal or Publication Title:||Annals of Tourism Research|
|Official Date:||April 2012|
|Page Range:||pp. 1070-1093|
|Access rights to Published version:||Restricted or Subscription Access|
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