Business strategy in Asia : a casebook
Singh, K., Pangarkar, Nitin and Heracleous, Loizos (2010) Business strategy in Asia : a casebook. Cengage Learning Asia . Cengage Learning, Asia. ISBN 9789814272315Full text not available from this repository.
Official URL: http://www.cengage.com/asiahed/instructor.do?disci...
As a teaching tool, the usage of case studies is widespread in business strategy courses. Written by experts on Asian business, it is a unique and comprehensive collection of 28 cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries, and firms within Asia.
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
|Series Name:||Cengage Learning Asia|
|Place of Publication:||Asia|
|Number of Pages:||320|
|Access rights to Published version:||Restricted or Subscription Access|
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