Singh, K., Pangarkar, Nitin and Heracleous, Loizos (2010) Business strategy in Asia : a casebook. Cengage Learning Asia . Cengage Learning, Asia. ISBN 9789814272315

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Abstract

As a teaching tool, the usage of case studies is widespread in business strategy courses. Written by experts on Asian business, it is a unique and comprehensive collection of 28 cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries, and firms within Asia.

Item Type:	Book
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School
Series Name:	Cengage Learning Asia
Publisher:	Cengage Learning
Place of Publication:	Asia
ISBN:	9789814272315
Date:	2010
Number of Pages:	320
Status:	Peer Reviewed
Publication Status:	Published
Access rights to Published version:	Restricted or Subscription Access
Description:	3rd edition
URI:	http://wrap.warwick.ac.uk/id/eprint/43683

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