Skip to content Skip to navigation
University of Warwick
  • Study
  • |
  • Research
  • |
  • Business
  • |
  • Alumni
  • |
  • News
  • |
  • About

University of Warwick
Publications service & WRAP

Highlight your research

  • WRAP
    • Home
    • Search WRAP
    • Browse by Warwick Author
    • Browse WRAP by Year
    • Browse WRAP by Subject
    • Browse WRAP by Department
    • Browse WRAP by Funder
    • Browse Theses by Department
  • Publications Service
    • Home
    • Search Publications Service
    • Browse by Warwick Author
    • Browse Publications service by Year
    • Browse Publications service by Subject
    • Browse Publications service by Department
    • Browse Publications service by Funder
  • Help & Advice
University of Warwick

The Library

  • Login
  • Admin

Corporate identity anchors : a managerial cognition perspective

Tools
- Tools
+ Tools

He, Hongwei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, Vol.46 (No.5). pp. 609-625. doi:10.1108/03090561211212449

Full text not available from this repository, contact author.
Official URL: http://www.emeraldinsight.com/journals.htm?article...

Request Changes to record.

Abstract

Purpose - Previous studies on corporate identity (CI) suggest that different beholders view CI from different angles. For example senior managers’ angle can be different from those of employees or customers. The present study aims to explore the dimensions of managerial perceptions of CI.

Design/methodology/approach - Forty eight semi-structured interviews were conducted with senior managers within three organisations in the British financial service sector.

Findings - Seven principal categories of corporate identity anchors were identified: ownership, vision and mission, values and beliefs, business, personality attributes, external image, and strategic performance.

Practical implications - The study suggests that CI anchors can be a starting point for CI program or corporate image management. Attention should be accorded to the diversity of the internal and managerial perceptions of CI and how such diversity can be translated into strong and persuasive messages to other stakeholders.

Originality/value - The findings contribute to the literature by identifying potential corporate attributes that are relevant to CI. These findings expand traditional view of CI mix and represent a significant progress toward the identification and mapping of the construct of CI.

Item Type: Journal Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management
Faculty of Social Sciences > Warwick Business School
Journal or Publication Title: European Journal of Marketing
Publisher: Emerald Group Publishing Ltd.
ISSN: 0309-0566
Official Date: 2012
Dates:
DateEvent
2012Published
Volume: Vol.46
Number: No.5
Page Range: pp. 609-625
DOI: 10.1108/03090561211212449
Status: Peer Reviewed
Publication Status: Published
Access rights to Published version: Restricted or Subscription Access

Request changes or add full text files to a record

Repository staff actions (login required)

View Item View Item
twitter

Email us: publications@live.warwick.ac.uk
Contact Details
About Us