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From Invention to Innovation: Technology Licensing by New Ventures in the Biopharmaceutical Industry
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Hu, Yansong, McNamara, Niall P. and McLoughlin, Damien (2011) From Invention to Innovation: Technology Licensing by New Ventures in the Biopharmaceutical Industry. In: 2011 33rd Annual INFORMS Marketing Science Conference , Houston, TX, June 9-11 2011. Published in: Proceedings of the 2011 33rd Annual INFORMS Marketing Science Conference p. 76.
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Abstract
Licensing out technologies is a major source of revenue for new technology ventures. While technology licensing is economically important and poses unique challenges, it
has yet received little attention in past marketing literature. We analyze how alliances with established firms, structural positions within scientific research, patent and
commercial networks, and the nature of technology portfolios (i.e., radical and incremental innovations) of new ventures influence the number of successful licensing deals secured by the new ventures. We draw on theories of structure and
legitimacy of new ventures to conjecture how the number and nature of alliances, centrality positions within scientific research, patent and commercial networks, and the composition of technology portfolios can affect a new venture’s number of licensing deals, and how these effects may vary over time. We study these key issues by examining all public firms in the UK biopharmaceutical industry from 1989 to 2009. Because we observe overdispersion in the data, we specify a negative binomial model to investigate the conjectured effects as drivers of successful deals, and provide a sharper understanding of the relations between the collaboration and co-creating with innovation communities, structural positions within innovation networks, the
trade-off between radical and incremental innovation portfolios, and time of the specific innovation
Item Type: | Conference Item (Paper) | ||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
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Journal or Publication Title: | Proceedings of the 2011 33rd Annual INFORMS Marketing Science Conference | ||||
Publisher: | Jones Graduate school of Business | ||||
Official Date: | 2011 | ||||
Dates: |
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Page Range: | p. 76 | ||||
Status: | Not Peer Reviewed | ||||
Publication Status: | Published | ||||
Access rights to Published version: | Restricted or Subscription Access | ||||
Conference Paper Type: | Paper | ||||
Title of Event: | 2011 33rd Annual INFORMS Marketing Science Conference | ||||
Type of Event: | Conference | ||||
Location of Event: | Houston, TX | ||||
Date(s) of Event: | June 9-11 2011 |
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