Re-engineering the new product introduction process : executive summary
Holmes, C. J. (1999) Re-engineering the new product introduction process : executive summary. EngD thesis, University of Warwick.
WRAP_THESIS_Holmes_1999.pdf - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Official URL: http://webcat.warwick.ac.uk/record=b1370044~S15
This paper is the executive summary for the research project 'Re-Engineering the New Product
Introduction Process.' The project is made up of a number of portfolio submissions describing
differing areas of the research. The key reason for the research was to identify a way in which a
case study company could radically improve its time to market for new products by improving
the process followed.
An action research methodology was employed and project team used to aid the development
and validation of the process and supporting tools. The result of the work was a proceduralised
process for the introduction of new products, Coupled with detailed supporting tools and
techniques. This paper summarises the details of the new process and describes the supporting
projects. The levels of validation and implementation for all tile projects are also described as
these were at differing levels of implementation within the case study organisation.
|Item Type:||Thesis or Dissertation (EngD)|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor|
|Library of Congress Subject Headings (LCSH):||New products, Time to market (New products), Reengineering (Management), Aerospace industries -- Great Britain -- Case studies|
|Official Date:||7 June 1999|
|Institution:||University of Warwick|
|Theses Department:||School of Engineering|
|Extent:||viii, 62 leaves|
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