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Marketing strategies of MNCs from emerging markets
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Mellahi, Kamel, Demirbag, Mehmet, Cavusgil, T. and Wade, D. Marketing strategies of MNCs from emerging markets. International Marketing Review, Vol.27 (No.2).
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Official URL: http://dx.doi.org/10.1108/imr.2010.03627baa.001
Item Type: | Journal Item |
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Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Faculty of Social Sciences > Warwick Business School > Marketing & Strategic Management Faculty of Social Sciences > Warwick Business School |
Journal or Publication Title: | International Marketing Review |
Publisher: | Emerald Group Publishing Limited |
ISSN: | 0265-1335 |
Volume: | Vol.27 |
Number: | No.2 |
Status: | Peer Reviewed |
Publication Status: | Published |
Access rights to Published version: | Restricted or Subscription Access |
Description: | Guest editorial |
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